DigWorld Grapevine Project
DigWorld is a family construction theme park that transforms a large retail parking area into an immersive, equipment-driven experience. As lead designer, I directed the spatial layout, guest flow, and visual identity by balancing creative storytelling with real-world constraints including site conditions, safety, and buildability. The project is currently in the construction phase.
Process
Using Google Earth, I started by getting the real-world dimensions to create a usable site map in 3ds Max in order to get the spacing and topography of the site.
After blocking in the initial site map, I created the streets and parking areas using vector to spline importing from Illustrator to 3DS Max in order to speed up my workflow while also being as accurate in the design as possible.
Once initial feedback came from my blocking stages, I began to figure out the best spacing and layout of each attraction in collaboration with the owner and civil engineer on the project. I also had to keep in mind the best possible
Early concept development focused on layout efficiency, guest flow, and visibility, ensuring key attractions were both intuitive and impactful within the constraints of the existing site.
Throughout the process, I worked on balancing creative direction with budget awareness, material choices, and constructability. Design decisions were informed by how elements would be fabricated, installed, and experienced by guests, ensuring the final concept could transition smoothly into production.
As the project progressed, I refined the design through iterative feedback, adapting layouts and features to meet evolving client needs while maintaining the overall vision. The final renders were developed to be production-ready, and presented to the city council in order to be approved for final construction.
